Jeep has never been a brand that follows convention. For 85 uninterrupted years, it has defined off-road capability, individual freedom, and automotive culture in a way few manufacturers ever have. To celebrate this milestone, Jeep has launched one of its most ambitious and enthusiast-focused initiatives to date the Twelve 4 Twelve program.
Rather than unveiling a single anniversary model, Jeep is releasing 12 limited-edition Wrangler models over 12 months, with each vehicle debuting on the 12th day of every month. Each drop is distinct in design, inspiration, and character, offering collectors and off-road enthusiasts a new interpretation of the Wrangler’s legendary DNA.
The Twelve 4 Twelve program is a year-long global celebration that coincides with Jeep’s 85th anniversary, showcasing the Wrangler in a way that honors its past while pushing its identity forward. Unlike a traditional model refresh cycle, this program introduces a new limited-edition Jeep Wrangler every month, each with its own theme, styling cues, and personality. Some editions focus on raw performance, others on heritage-inspired design, but all are rooted in Jeep’s off-road legacy. Jeep enthusiasts can follow the campaign through the brand’s “Drop Zone”, where teasers, clues, and hints are released ahead of each monthly reveal turning every drop into an event rather than just another product launch.
At its core, Twelve 4 Twelve is more than a series of special editions. It’s a strategic celebration of Jeep’s culture and community.
The program was designed to:
The campaign even nods to Jeep culture itself, including playful references to the well-known Jeep ducking tradition, encouraging fans to guess what each upcoming model might bring.
The program officially kicked off in November 2025 with the debut of the 2026 Jeep Wrangler Moab 392, a model that immediately set the tone for what Twelve 4 Twelve represents power, capability, and exclusivity. Inspired by Moab, Utah, one of the world’s most iconic off-roading destinations, the Moab 392 blends extreme performance with trail-ready engineering. At its heart is a 6.4-liter HEMI® V8 engine, producing an impressive 470 horsepower and 470 lb-ft of torque, making it one of the most powerful Wrangler variants ever produced. This performance is matched by serious off-road hardware, including 35-inch all-terrain tires mounted on 17-inch beadlock-capable wheels, a 4.56 axle ratio, and Jeep’s Selec-Trac full-time transfer case.
Design details such as rock rails, black tow hooks, and a body-color hardtop reinforce its rugged personality, while the interior offers premium touches like heated Nappa leather seats and advanced infotainment technology. The Moab 392 made it clear that Twelve 4 Twelve would not be about cosmetic packages alone each release would deliver genuine substance.
Read more about the 2026 Jeep Wrangler Moab 392 here!
Revealed on December 12, 2025, the second release in the series, the 2026 Jeep Wrangler Whitecap, takes a very different but equally meaningful approach. Where the Moab 392 focused on brute strength, the Whitecap leans heavily into Jeep’s heritage and nostalgic design language.
Inspired by classic Jeep CJ models, the Whitecap features a Bright White painted roof and grille, echoing the iconic Arctic White hardtops that defined early Jeep utility vehicles. This design celebrates the simplicity and individuality that helped build the brand’s identity.
The Whitecap is offered on Sahara and Rubicon-based trims, allowing buyers to choose their preferred balance between comfort and trail performance. Power comes from either the 2.0-liter turbocharged engine or the 3.6-liter Pentastar V6, both delivering proven Jeep reliability and capability through Selec-Trac part-time or full-time 4×4 systems. The result is a Wrangler that feels both classic and contemporary a tribute to Jeep’s past that remains fully capable for modern adventure.
Read more about the 2026 Jeep Wrangler Whitecap here!
With two models now revealed, Jeep has confirmed that 10 more limited-edition Wranglers will follow, each dropping on the 12th of the month through October 2026. While the brand has kept future designs under wraps, teasers released through the Drop Zone suggest that upcoming models will continue exploring different chapters of Jeep history from iconic destinations to cultural moments and design eras. Each reveal is expected to bring its own visual identity, inspiration, and story, reinforcing the idea that every Wrangler in the Twelve 4 Twelve program represents a new expression of freedom.
The Twelve 4 Twelve program perfectly captures what Jeep has always stood for freedom, capability, individuality, and adventure. By spreading its anniversary celebration across an entire year, Jeep has created a living tribute to the Wrangler’s legacy rather than a single moment in time. With the Moab 392 and Whitecap already making their mark, the remaining drops promise to keep Jeep enthusiasts engaged, curious, and excited about what’s coming next. Even after 85 years, the Wrangler continues to evolve without ever losing the spirit that made it a legend.
For those following the future of off-road performance and heritage design, the Twelve 4 Twelve program is shaping up to be one of Jeep’s most memorable celebrations yet.
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