Fiat has unveiled a limited-run Pulse Abarth “Stranger Things” Edition to coincide with the final season of Netflix’s hit series, fusing Abarth’s performance DNA with pop-culture theming tailored for Latin America. Production is capped at 511 numbered units an overt nod to the character Eleven with Brazil as the lead market and Argentina and Mexico also confirmed for the rollout. In Brazil, sales opened on October 30, 2025, with a starting price of R$ 159,990.
Fiat timed the announcement and showroom arrival to align with the series’ final-season marketing cycle, pairing the car’s debut with an unusual “sustomercial” campaign. The 15-second spot was scheduled to appear across Netflix’s ad tier, Cazé TV broadcasts, and cinema trailers on October 31, reinforcing the crossover between entertainment and automotive performance. This approach underscores the edition’s role as a collectible trim anchored in storytelling rather than a mechanical overhaul.
The special edition translates Hawkins’ “Upside Down” into visual cues without compromising the Abarth Pulse’s stance. Side stripes emulate the Demogorgon’s claw marks, the mirrors and lower bumper accents switch between black or red depending on body color, and a skidplate-style lower bumper treatment completes the front signature. Fiat embeds three hidden Easter eggs in the window serigraphy, inviting fans to spot references drawn from the show’s iconography. Branding appears on the door sills and even on a badge placed over the engine cover, ensuring the theming is evident at first glance but still integrated into the car’s overall design language.
Inside, the edition adopts vinyl trim with black contrast stitching and “Stranger Things” embroidery on the front seats. Each unit carries a numbered plaque, and an additional hidden Easter egg resides on the driver’s door panel, a small flourish aimed at series devotees. These elements set the car apart from the standard Abarth Pulse while maintaining an everyday-usable cockpit appropriate for a compact performance crossover.
The specification mirrors the well-equipped Abarth Pulse, bringing a 10.1-inch multimedia touchscreen, a 7-inch fully digital cluster, wireless charging, a panoramic sunroof, and exclusive 18-inch alloy wheels. Active safety support includes autonomous emergency braking, lane-departure warning, parking sensors at both ends, and a rear-view camera. Market equipment can vary, but Brazilian coverage consistently highlights this blend of infotainment, convenience, and driver-assist features.
Mechanically, the Stranger Things Edition preserves the proven Abarth Pulse setup. The 1.3-liter T270 turbo four-cylinder produces up to 185 horsepower and 270 Nm, driving the front wheels through a six-speed automatic transmission. Fiat quotes 0–100 km/h in 7.6 seconds and a 215 km/h top speed figures that keep the special edition credible as a performance model even without unique powertrain tuning.
Brazilian pricing starts at R$ 159,990, with local reporting noting color-based variation around that figure; one outlet cites Preto Volcano at R$ 159,990 and Vermelho Montecarlo at R$ 160,980. Availability expands beyond Brazil to Argentina and Mexico, with regional pricing and equipment to be communicated by each market’s Fiat channel. The limited production run serves both as a collector prompt and a practical cap that should help sustain demand.
The Pulse Abarth “Stranger Things” Edition is positioned as a style-led collector model that retains the substance of the Abarth Pulse powerful for its class, brisk in real-world performance, and modern in cabin tech. By leaning into an internationally recognized franchise and launching alongside a dedicated media push, Fiat delivers a package that resonates with enthusiasts and fans of the show while remaining a capable daily driver. The formula is simple and effective: proven mechanicals, distinctive theming, and tightly controlled volume.
Automax®, established on December 15, 1997, in Little Rock, Arkansas, is a multi-award-winning car dealership renowned for supplying brand-new vehicles to both the MENA region and global markets. With 28 years of experience, over 63,000 cars sold, and 7 showrooms, we are a trusted leader in the automotive industry. Our mission is to offer competitive prices on the latest models from top American and German brands – Stellantis, GM, Ford, Mercedes, BMW, and Audi. Automax® is committed to transparency, affordability, and integrity, delivering a seamless, trustworthy car-buying experience worldwide.
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